To great fanfare (and no little press coverage) the Conservative General Election Manifesto was launched on 13th April. Designed and illustrated by Perfect Day, the 'Invitation to join the government of Britain’ was initially presented as a hardback book with cloth cover and then made available online as a pdf and in viewer format. Whichever way you choose to read the manifesto, you'll see that the design combines two styles - clean and elegantly typeset pages that are brought to life by aspirational retro-style artwork which punctuate the chapters.

As many of you will have guessed, Perfect Day has been heavily involved with the Conservative General Election Campaign. Our work spans a pretty eclectic range of projects, including the design of their battle bus, their campaign headquarters, their media centre, fundraising direct mailers, journalist goodie bags and online donation campaigns.

Nine posters designed by Perfect Day on behalf of the Conservative Party have been put up on 3000 phone boxes up and down the country. Each design features one of the Tory's core beliefs and urges people to vote Conservative at the General Election on 6th May. Versions of the designs appeared in the Conservative Manifesto and some have previous incarnations on t-shirts, postcards, fridge magnets and tea towels.

Perfect Day Canada is up and running. John Devereaux is heading up operations in St John's, Newfoundland and has managed to bag some great projects since the company was formally established on January 4th. In the great tradition of Perfect Day, clients range from blue chip companies, such as Newfoundland Power and Newfoundland Aerospace to smaller independent businesses, including shops, restaurants, a haulage firm and a holiday company.

April sees the launch of McDonald’s Europe’s Colour Code Guidelines and their Design + Décor Catalogue as online digital applications. Both were showcased at  McDonald's biennial conference in Orlando. This four-day event attracted 12,000 McDonald’s executives, suppliers and franchise owners from around the world.
European Design & Décor Ebook

Also on show at the Orlando conference (see above) was McDonald’s Europe’s new CSR website: Best of Green. Designed and produced by Perfect Day, the site went live on 9th April. To coincide with it's launch Perfect Day was commissioned by McDonald's Europe to put together an update of their ‘Road to Sustainability’ video which highlights the company's efforts to tackle sustainability issues.
Best of Green website

April also saw delivery of two brand new Décor designs for the Design + Décor Catalogue (LIM Food & Wood & Stone). In conjunction with the design & implementation of the two new decor presentations Perfect Day were re-commissioned to update the designs in eight further Décor presentations & the catalogues lighting and furniture guides.

We have recently completed a series of magazine ads and six-sheet posters for a new rosé wine from E&J Gallo. The campaign is aimed at football-widows and will run nation-wide in the run-up to and during the World Cup.

Liberty Global’s Climate Challenge programme continues apace & we’ve been involved with the creation of their identity for their new initiative: ecoBUG. A company-wide bicycle user group aimed at promoting a more environmentally friendly commute to work.

At the end of March 2010, our latest issue of Wightlife rolled off the press. We have produced this 100-page visitors' guide to the Isle of Wight every year since 2004. It is available on Wightlink ships and in Tourist Information Centres, major attractions and shops all over the the Island.

On the back of recent work we have been producing for McDonald's Europe, we were contacted recently by McDonald's France to create a new family of designs for all internal and external communications materials in France. Work on this project includes the development of a new set of divisional logos, stationery, brochure and template designs. The work will culminate in the development of a comprehensive set of brand guidelines in both printed & digital formats.

Two further McDoanld's projects will be in the studio at the same time. We will be developing the designs for McDonald's Europe's New Store guidelines in both print & digital formats. This document showcases best practice for the sustainable development of new store builds. This work will also coincide with the design & development of their new 'Play' catalogue - a digital ebook aimed at Franchisees that showcases the new designs and equipment in their Kids' Décors portfolio.

Fred Boomer, signwriter to the stars, has been weaving his magic in our studio and offices. This traditional craftsman spent three days painting our offices with motivational messages (see an example on the left) and the odd piece of directional signage. To see more of his handiwork, there's only one thing for it – you'll have to pay us a visit...

We had a busy end to 2009 as we put the finishing touches on a campaign for the Conservative Party. On January 1st, various national papers carried full-page ads that we designed which featured a symbol proclaiming 'Year For Change' projected onto the Houses of Parliament. Hand in hand with this, we produced animated posters for Piccadilly Circus, Manchester and Glasgow carrying the same Year For Change message.

It’s official. Perfect Day has opened a subsidiary in Canada. Perfect Day Limited, based in St John’s, Newfoundland, started operations as a limited liability company on 4th January 2010. To contact the office, call 020 3287 4385 or 001 709 697 9182, or email info@perfectdaycanada.com

The Sustainable Restaurant Association has hired us to design its brand identity, website and related marketing assets ahead of its launch in February. It is hoped that, in time, the brand will become as ubiquitous as those of Zagat or Harden's – displayed as it will be in all members' windows and on all association literature. The association has three different levels of accreditation it will award to restaurants depending on their level of sustainability.

We have recently completed the website and brochure for leading architecture and interior design firm, Living In Space. You'll probably have to go to their Primrose Hill offices to get your hands on a brochure, but you can always check out their website at living-inspace.co.uk

The relaunch of our website coincides with our tenth anniversary and to mark this occasion, we’re sending out specially designed bottles of award-winning Crémant to clients past and present and to our most important suppliers. This is just a small gesture of thanks for the business they have given us and the support they have provided over the years.

We held our 6th annual Wightlife Photography Exhibition in December. We had a wonderful turn-out and managed to cater the event using food and drink entirely sourced from the Isle of Wight, including some exquisite canapes made by Robert Thompson of the Michelin-starred Hambrough Hotel. Going-away presents include I Love Wight key rings and window stickers.

The weather being what it is, it's with no little resentment that we include this picture. The 152-foot long yacht Antara spends its time between the Caribbean and the Mediterranean, racing and Island hopping. It's luxury with a capital L. But what sets it apart from other similar boats? Its logo. Just look at its beautiful logo...

We recently designed the identity for Tickets For Troops, an independent not for profit organisation dedicated to offering tickets for big sporting and music events to British soldiers, sailors and airmen. The project was launched at the start of November by David Cameron, Gary Lineker and Victoria Cross-holder Lance Corporal Johnson Beharry.

Now here's a job that's right up our collective streets. We are currently developing the identity and promotional material for a new wine from Gallo. Launch date is late spring.

We were commissioned recently by McDonald's Europe to develop an identity and website for their European Best of Green Report for 2010. Work continues apace. Deadline for the project is mid-April.

Our work with Liberty Global continues with an EcoTravel website & support campaign due to be launched at the end of January. The English version is complete - just seven more language versions to go!